Globalization of anything is a very hard nut to crack. It yields several legal, cultural and resourcing issues before acquiring a solid platform.
So long an bulk SMS gateway provider operates locally, he is safe and perform a straight forward operation. But the moment he crosses the fence and enters into the international territory, he has to face various local rules and regulations, troublesome performing route, unreliable aggregators and more.
Problems of traditional telecom infrastructure
The traditional telecom infrastructure was not build up to support bulk SMS service. Few organizations tried to start Application to person (A2P) SMS service. But owing to its technical weakness and huge cost factors, it was not widely accepted. The process requires the user to liaison with mediators at various levels before getting access to the inventory of the network providers. This ultimately lands up to the issues like usage of special hardware and software as per the specifications of the hosts and of course, high cost, as well.
Normally, network providers do not offer SMS service directly to small business units trough resellers. Therefore they have to use the middleman services if they want to go global.
Roll of the SMS aggregators
If an organization needs to communicate all its offices, situated at different places of the globe, it has to go for the bulk SMS service provider. Normally the aggregators use the grey route in this case where they send the message to the end user without making any payment to the network service provider, they use. Global SMS is designed for peer to peer messaging, Therefore these charges gets set off against the charges for reply sent from the receiver’s end.
Local regulations and specific guidelines of the new region
Every country has its own rules and regulations for SMS operation. Like, some are barred with certain span of time when no A2P SMS can be sent while others do not allow to include any specific URL in the message.
Before sending messages to a new country, the bulk sms provider has to sign a legal contract where he declares to adhere to all rules at all the times.
Moreover, there are some more specific compliance requirements required for transactional bulk sms provider. Some may filter out some words or phrases which they think is not appropriate for the readers. Normally big hosts change their regulations per week basis depending upon the user activities and market scenario. The reseller has to keep in mind all these changes and proceed accordingly.
Apart from that, some countries have restriction on total number of characters of the message content, some may require short code for sending A2P message – The promotional bulk sms provider has to keep him update and upgrade on all these small integrities for global functioning.
Absence of a direct route from sender to receiver
When an international SMS is sent, it has to follow a pre allocated path like an airline operate on a hub and spoke model. It has been observed that sometimes a message may be diverted several times to reach the recipient. This reduces the quality of message delivery and may also land up to delay or cancellation issues. To avoid this hassle, the reseller can use the service of a cloud based aggregator which eliminates problem and allow the SMS an easy move.
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