Organizations do use opt in bulk SMS service for having the great advantage of reaching potential customers directly. That is why, it is so important to avoid its mismanagement. The straight forward means to abuse the privilege is by unfavorably or unreasonably timing the messaging. Whether it is a matter of starting SMS campaign or improving marketing strategy, it is very easy to get impulsive while messaging the opt in group. Although there is no hard and fast rule to control SMS sending, few thumb nail regulations may keep the SMS practice cordial and conducive. It is all about the timing when the SMS are shoot and its impact on the target audience.
Outside business hours –
If the business hour is considered from nine in the morning to six in the evening, SMS sending window also should be the same for bulk SMS service provider. Although it is a very slim advice, like other business dealings, SMS transmission should also be abide by the office hours. It is very illogical to send a business SMS during dinner time or late night. It unnecessary irritate the recipients. Even a one hundred sixty characters fracas during this hours may be annoying specially when the receiver turn up from office with rigorous fatigue.
Try to throw promotional text more than once or twice a week –
Unless there is some definite goal like security perspective, consultation gesture, sport’s score refurbish or alike, it is irrelevant to send a bulk text through a bulk SMS gateway provider more than once or twice a week. If there is some special events for two three days, then only such type of texts can be radiated to the target audience to inspire the group to punch the clock.
Avoid sending abrupt message –
This type of text stay in the consumer’s mind. So sending a pointless text plays an adverse role in the mind of the audience and they lax their concerns. If there is an interval of few days even in sending texts via bulk SMS provider, the next message gets filtered in the minds of the audience and earns stability. It is justified to send a text to the customers which can offer some value to them, In reality, there are couple of timing ideas which one can try to boost up his marketing needs.
Reminders to be forwarded in advance –
If the business schedule includes any consultation or engagement or invitation by transactional bulk SMS provider, always it needs to be notified at best one or two days back. This makes the client comfortable in getting prepared for the meet. Care should be taken to add a call to action option in the message if the customer needs to change the venue or time schedule.
Consider the combined offer –
If any proposal is offered along with the provision of lunch or dinner, such SMS should be shoot at least before one or two hours through a dedicated promotional bulk SMS provider. This allows the opt in group to change their schedule in that event. Distinctively when it is a business meet, no one is free to leave his office immediately after receiving the SMS. Moreover, they may have other programs to attend. So until and unless they are given adequate time to manage, they cannot turn up for lunch or dinner. So without giving sufficient time to the guest to arrange himself, it is not worthwhile to send an official offer for lunch or dinner.
You can also read – Bulk SMS Messaging Put Into Effect By Schools On A Large Scale